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Retail Technology Slashes Wait Times for Atlanta Falcons Fans

January 19, 2016

Missing a big play because you were waiting in line to purchase your team’s merchandise is every sports fan’s worst nightmare.  NCR Corporation and the National Football League’s Atlanta Falcons recently announced a four-year partnership aimed at slashing wait times for merchandise purchases in the Georgia Dome in downtown Atlanta.

As part of the partnership, Official Falcons Gear, the Atlanta Falcons’ retail arm, will use NCR Netkey Endless Aisle solution to allow fans on the main level of the stadium to order merchandise from designated NCR Express Zones and then pick up orders any time they want before the game ends, dramatically cutting time spent waiting in line.

In addition, interns from Georgia Tech will use NCR’s leading POS Counterpoint software technology and mobile applications to allow suite holders the ability to make purchases during the game from the comforts of their suites and then have the merchandise delivered before the end of the game.

Furthermore, NCR Wayfinding interactive self-service solution will be installed at the stadium, to make it easier for fans to find their way around the large, multi-tier stadium with a touch of the finger.


“The Atlanta Falcons organization wants to provide Falcons fans with the best game day experience possible,” said Tim Zulawski Vice President of Sponsorship Sales & Service for the Atlanta Falcons. “With the help of NCR we have an opportunity to make the selection, purchase and pickup of Falcons merchandise easier and more convenient for our fans,”.  

NCR’s CFO Bob Fishman is equally enthusiastic. “We are very proud to sponsor the Atlanta Falcons,” he said. “Today’s partnership announcement is focused on creating exceptional fan experiences by leveraging our leading consumer transaction technologies, making the everyday easier for fans and the Falcons.”



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Retail Technology Slashes Wait Times for Atlanta Falcons Fans

January 19, 2016

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